Creative work
Here are some of my best bits, including copywriting, editing and copy management. As a brand copy manager, I worked closely with designers to take briefs all the way from the concept stage to full implementation across our channels. We would develop creative territories, refine concepts through the creative review process, define customer journeys, and shape the content for the objectives of each channel and format.
John Lewis summer fashion campaign
Copywriting and copy management



Spring new season windows
Copywriting and copy management




Spring New Season POS
Copywriting and copy management




Homepage examples 2022
Copywriting and editing


Wellness campaign
Copywriting and copy management




Campaign lines




Shop windows designs






Large scale creative for Wellness space in store





Point of sale



Email & online hub
‘Unexpected Guest’ Christmas advert creative
Copy management and editing


Christmas campaign 2021
Copy management








In-store creative

Christmas area page

Christmas launch email
Autumn moments campaign 2021
Copywriting and copy management










‘Anyday’ in-store activity 2021
Copywriting and copy management








High Summer campaign 2021
Copy management






Wellbeing campaign 2021
Copywriting and copy management






Lockdown online services
Copy editing and copy management




Seasonal campaigns 2021
Copy management




Shop closure communication
Copywriting and editing


Autumn campaign 2020
Copywriting and copy management






Service windows
Copy editing and copy management




Covid communications
Copywriting and editing



Shops reopening windows
Copy editing and copy management

Christmas 2020
Copywriting and copy management



Christmas moments






Decoration themes
‘Give a little love’ Christmas advert creative
Copy management and editing


John Lewis Oxford Street events creative
Copywriting and copy management




Christmas 2019 Wonder campaign
Copywriting and copy management












‘Excitable Edgar’ Christmas advert creative
Copy editing and copy management


Room for Living campaign 2019
Copywriting and copy management






‘Never Knowlingly Undersold’ relaunch campaign 2019
Copywriting and copy management



About Us page refresh for 2019 rebrand
Copy management and editing

