Content designer and copywriter, busy crafting journeys at Barclays.
About me
I design and write content that’s engaging, accessible and inclusive. What matters to me is understanding the challenges that people have, and then finding solutions for them that are as simple and usable as possible.
The content I produce is grounded in research, informed by data and tested with users. I work well with design squads, and I enjoy contributing ideas and challenging each other’s thinking.
My skills
UX writing and content design
Collaborating with design squads
Managing and directing copywriters
Creating and developing brand tone of voice
Writing and editing brand copy with flair and creativity
Developing creative territories and campaigns
Presenting and pitching with clarity
Experience across apps, websites, emails, social, video and print